The 25 Best Logos of 2025
A logo redesign can do more than “look newer.” The best rebrands of 2025 improved recognition, clarified what each brand stands for, and built systems that work everywhere: apps, packaging, signage, social, and motion.
The 25 Worst Logos of 2025
A logo redesign can sharpen recognition, modernize a brand system, and improve how a company shows up across digital, print, packaging, and signage. But when a rebrand removes too much equity, leans on generic trends, or misses the brand’s tone, the result can create confusion instead of clarity.
Hiring a Logo Designer: What to Expect, Step by Step
The perfect logo doesn’t come pre-made. It isn’t a template, a stock icon, or a one-click AI result. It’s custom-built to tell your story and earn trust at a glance. It’s a true one-of-a-kind piece custom-crafted for your brand to represent it clearly, attract customers, and visually tell your story.
The 24 Best Logos of 2024: A Showcase of Design Excellence and Innovation
Logos are the face of a brand, serving as powerful symbols that communicate identity, values, and purpose. In 2024, brands across industries raised the bar, introducing logo redesigns that combine strategy, creativity, and innovation. From subtle refinements to bold transformations, this year’s standout logos are both inspiring and impactful.
The 24 Worst Logos of 2024: Lessons in Design Missteps
Branding is a powerful tool, and a logo often serves as the face of a company. When done right, a rebrand can rejuvenate a business, align it with its values, and capture new audiences. But when it goes wrong, a logo redesign can alienate loyal customers and weaken a brand’s identity. In 2024, we saw several rebrands that missed the mark, either by over-simplifying, losing core elements, or failing to resonate with their audience.
Is Your Logo Holding Your Business Back? 5 Signs It’s Time for a Redesign
Your logo is more than just a visual representation of your brand, it’s a tool that drives business growth, establishes trust, and leaves a lasting impression. But when your logo becomes outdated or ineffective, it can hurt your brand. So, how do you know when it’s time to invest in a new logo? Here are five key indicators that your current logo might be holding your business back.
The 25 Best Logos of 2023
Today, we'll embark on an exciting exploration of "The 25 Best Logos of 2023". Join us as we showcase 25 logos that represent the pinnacle of creativity and branding excellence this year. These logos are not just visually stunning; they tell compelling stories and set new benchmarks in design. As we dive into this showcase, prepare to be inspired by the innovation and artistry that make these logos stand out in the world of branding.
The 25 Worst Logos of 2023
Today, we're taking a look at "The 25 Worst Logos of 2023". In this review, we'll examine 25 logos that visually fell short this year. These will serve as examples of what to avoid in logo design. As we analyze these logos, we'll uncover design missteps and branding blunders; providing insights to ensure your brand steers clear of these pitfalls. Join us as we explore where these logos went wrong and what you can do to avoid their mistakes.
Rebranding Rationale: 10 Stats Proving It's Time for a New Logo
In today's fast-paced digital landscape, a brand's logo is more than just a visual identifier—it's a powerful tool that can shape perceptions, drive engagement, and boost business growth. As an industry expert with a wealth of experience in logo design and branding, I've witnessed firsthand the transformative impact a well-crafted logo can have on a company's image and bottom line. Having successfully executed multiple rebrands, I understand the nuances and intricacies of creating logos that resonate. The following statistics underscore the undeniable importance of a strategic logo design and why, if you haven't already, it might be time to consider a rebrand.
The Best Logos of 2022
Welcome to my annual blog about the Best Logos of 2022! In this post, we will be taking a critical look at some of the most creatively designed logos from the past year. From inspired font choices to beautiful iconography, these logos are the epitome of good design.
The Worst Logos of 2022
Welcome to our blog about the Worst Logos of 2022! In this post, we will be taking a critical look at some of the most poorly designed logos from the past year. From awkward font choices to uninspired iconography, these logos are the epitome of bad design.
The Top 3 Brand Mistakes
If you're a business owner, you've been here before. You may not have noticed it, but it's likely that you've committed one of the top three brand mistakes. Now let’s learn how to avoid them!
The 10 Best Logos of 2021
Come with me, we'll travel back in time and review The 10 Best Logos Of 2021. Together, we’ll learn the dos-and-dont’s of what makes a logo a logo and how to apply them to our own business…
The 10 Worst Logos of 2021
Come with me, we'll travel back in time and review The 10 Worst Logos Of 2021. Together, we’ll learn the dos-and-dont’s of what makes a logo a logo and how to apply them to our own business…
How To Rebrand Your Business
Rebranding your business with a new logo is a great way to refresh your company's image and attract new customers. A logo is often the first thing that people notice about a business, so it's important to make sure that it accurately represents your brand and appeals to your target audience.
The 20 Best Logos of 2020
These logos provide us a chance to better ourselves through design. They are wonderful examples of what a modern logo should be, they are The 20 Best Logos Of 2020…
The 20 Worst Logos of 2020
These logos provide us a chance to better ourselves through design. They are examples of what a modern logo should not be, they are The 20 Worst Logos Of 2020.
5 Signs You Need A New Logo
“Logos are the graphic extension of the internal realities of a company.” Saul Bass, an American graphic designer famous for countless iconic logos uttered these words in the late 1970s and they still ring true today…
The 10 Best Logos of 2019
As the final leg of the holiday season approaches, we are greeted with one last period of reflection. The internet is crowded with best-of-the-decade lists and clickbait slide shows. Time to throw my hat into the ring…
The 10 Worst Logos of 2019
As with every year, towards its end, we begin to reflect on everything that happened. Logos are no exception to this rule. 2019 was a year that saw the comeback of flat design with touches of realism, the normalization of…