Résumé
With extensive experience across diverse sectors—from marketing agencies and web design firms to minor league baseball and traditional print—I've tackled projects in nearly every medium imaginable! If you’re seeking a fresh perspective, click here to download my full résumé and discover how I can bring a new look to your project.
Experience
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Parker Lee Creative
Owner / Designer
Oct. ‘10 - Present
St. Charles, IL
• Forged premium vector visual identities and logos for clients, leveraging Adobe Illustrator.
• Educated mid-size businesses on lead generation and executed high-performing campaigns.
• Utilized AI tools to identify client website weaknesses, improving them for better rankings.
• Sustained a perfect client satisfaction rate with five-star ratings across all platforms.
• Developed various client websites, from e-commerce solutions to portfolios.
• Created visually engaging videos using Adobe Premiere Pro and After Effects. -
Red Caffeine
Senior Art Director
Jan. ‘20 - Present
Lombard, IL• Harnessed Figma to craft user interface designs that converted site visitors to loyal customers.
• Managed Google Drive, Slides, and Docs to develop experiential client presentations and workshops.
• Developed WordPress and Umbraco sites with exceptional uptime and robust search presence.
• Designed high-CTR Google AdWords and PPC campaigns, optimizing them for maximum engagement.
• Created marketing campaigns with high conversions, utilizing automation and integrations.
• Leveraged Adobe Illustrator and InDesign for crafting visually stunning brand standards. -
Symboliq Media
Art Director
Nov. ‘18 - Dec. ‘19
St. Charles, IL• Entrusted with the agency’s entire rebranding; I handled renaming, logo, and website redesign.
• As art director, I lead a team of writers, developers, and designers to create visual excellence.
• Led estimation, forecasting, and presentations for client design proposals ensuring precision.
• Employed content creators, product photography, and stock to create converting ad campaigns.
• Managed in-house product photoshoots, performing retouches with Adobe Lightroom.• Created high-conversion websites focusing on quality lead generation and SEO optimization.
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Gulf Business Printing
Sr. Graphic Designer
Jan. ‘17 - Nov. ‘18
San Antonio, TX• Led design and in-store marketing for two major fast-food chains, enhancing brand visibility.
• Conceived multifaceted ads: billboards, banners, landing pages, EDDM, and email campaigns.
• Designed a custom-coded website enabling clients to create white-label branded products.
• Developed InDesign templates with variable data for customized restaurant art creation.
• Streamlined logistics across kitting, logistics, and design departments for better in-house efficiency.
• Created eye-catching large-format point-of-purchase experiences design to drive in store sales. -
Lost Boyz, Inc.
Sr. Graphic Designer
Sep. ‘16 - May ‘19
Chicago, IL• Crafted meaningful designs for a non-profit leveraging baseball to aid troubled inner-city youth.
• Utilized Adobe After Effects and Adobe Premiere Pro for promotional videos for annual fundraisers.
• Developed annual reports aimed at attracting attention from charitable donors.
• Leveraged Mailchimp for newsletters, recording unprecedented engagement rates and list growth.
• Redesigned multiple team uniforms including existing team logos utilizing Adobe Illustrator.
• Organized successful Giving Tuesday campaigns, achieving record-breaking donations. -
Econoprint
Jr. Graphic Designer
Mar. ‘15 - Nov. ‘16
Wisconsin Dells, WI• Managed yearly content, ads, and campaigns for a national fast-food brand.
• Collaborated with resorts for seasonal campaigns, optimizing tourist revenue.
• Coordinated with press team on complex print jobs using Canon, HP printers with Firey software.
• Prepared files for unique press runs including UV coatings, Pantones, die cuts, and onsite proofing.
• Maintained organized file system with PO and job numbers for easy recall of past and present work.
• Branded theme park rides, attractions, and eateries for the waterpark capital of the world. -
Zebradog
Jr. Graphic Designer
Sep. ‘14 - Dec. ‘14
Madison, WI• Assisted in crafting engaging user interfaces for Norwegian heritage experience kiosk.
• Developed visuals for one of the NCAA’s most historic team’s hall-of-fame experiences.
• Used Adobe Illustrator and Adobe InDesign for wayfinding in a multi-million dollar medical facility.
• Designed ADA-compliant, multilingual user interface map designs for a museum helpdesk kiosk.
• Created pitches, mockups, and renderings for prospective mutli-million dollar client presentations.
• Ensured strict to-scale design, maintaining dimensional accuracy in all final outputs. -
Hiebing
Studio Intern
May. ‘14 - Aug. ‘14
Madison, WI• Attended a semester-long internship for a premier national marketing agency.
• Designed a successful, still running lead generation campaign for a national fast-food chain.
• Employed Adobe InDesign for crafting intricate typeset layouts for complex annual reports.
• Enhanced high-resolution food photography using Adobe Photoshop, readying them for public release.
• Crafted two unique logos and brand standards for two Super PACs using Adobe Illustrator.
• Optimized file sizes for interactive lead generation games, ensuring minimal load times. -
Schaumburg Boomers
Creative Ninja
Apr. ‘13 - Sep. ‘13
Schaumburg, IL• Drove visual strategy during a season-long graphic design internship for the minor league baseball team.
• Bolstered digital presence by managing and updating the team’s website via WordPress.
• Part of the award-winning team recognized for creative excellence at season conclusion.
• Crafted and managed engaging content for diverse social platforms, gauging audience engagement.
• Captured marketable moments through in-game photography and editing via Adobe Lightroom.
• Created wide-format scoreboard visuals for sponsored content, update, and fan engagement.
Spotlight
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Award: Best of San Antonio Awards
• 2018 Best of San Antonio Award in the category of Graphic Design.
• Nominated by a panel of San Antonio businesses and leaders.
• In recognition of my contribution to the community.
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Award: Snapchat Cities Featured Artist
• Selected as a Featured Cities Artist as recognition for my designs.
• Geofilters reaching 75 million and growing user interactions.
• My geofilters are frequently featured on Snapchat’s website.
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Award: AIGA Emerging Designer
• Highlighted as an “Emerging Designer” member in the Chicago area.
• Frequently participate in greater Chicago area design events.
• Featured on AIGA’s Eye on Design column.
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Nonprofit: Wonderful Wisconsin
• A non-profit project I run to aid failing Wisconsin businesses.
• I provide my branding and marketing expertise at no cost.
• The goal is to help local businesses get out of the red and shine.
Education
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The Illinois Institute of Art - Schaumburg
Bachelor’s - Design
Schaumburg, IL
Graduation Date - Dec. 2013
• Graduated at the top of my class receiving several honors.• Listed on the Dean’s List and Honor Roll during every semester.
• Participated in and led several student groups and initiatives.
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Montello Junior / Senior Highschool
Highschool Diploma
Montello, WI
Graduation Date - May 2010
• Multiple-time recipient of the prestigious Congressional Art Competition award.• Secured scholarships from esteemed organizations, Scholastic and The Art Institutes.
• Dynamic participant in the school’s art department, contributing significantly to its programs.
Certifications
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University of Michigan Certificate
User Experience Principles and Processes
Coursera Certification
Chicago, IL May 2022
• Developed advanced UX processes for exceptional product design, focusing on innovation.
• Achieved a deep comprehension of usability, desirability, adoptability, and iterative design aspects.
• Acquired expertise in UX research methods and user needs analysis by crafting user-centric solutions. -
IE Business School Certificate
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
Coursera Certification
Chicago, IL
Jul. 2022
• Honed the skill of telling engaging brand stories and utilizing the power of narratives in branding.
• Developed a solid method for brand analysis, ensuring clarity, and precision in brand identities.
• Grew proficient in presenting creative pitches and bolstering brand communication strategies. -
Google UX Design Certificate
Foundations of User Experience (UX) Design
Chicago, IL
Apr. 2022
• Developed skills in creating personas, user stories, journey maps, vital to understanding UX.
• Strengthened proficiency in usability studies, crafting wireframes, and prototypes for UX design.
• Designed social good and responsive design, emphasizing accessibility and user-centered design. -
Facebook Blueprint Certificate
Online Certification
San Antonio, TX
May 2018
• Utilized resources to sharpen skills and achieve proficiency across eight distinct certifications.
• Built expertise in various domains like digital marketing, media planning, and creative strategies.
• Earned specialist badges in areas such as discovery commerce, mobile ads, ad APIs, and beyond.
Skills
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Design and Multimedia Software
Adobe Acrobat
Adobe After Effects
Adobe Animate
Adobe Bridge
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Media Encoder
Adobe Photoshop
Adobe Premiere Pro
Adobe XD
AnkerMake
Blender
Figma
OBS -
Productivity and Collaboration Tools
Dropbox
FTPs
Google Docs
Google Drive
Google Sheets
Google Slides
Google Workspace
Microsoft Excel
Microsoft Powerpoint
Microsoft Teams
Microsoft Word
Monday.com
Slack
Zoom -
Core Creative and Management Skills
Advertising
Art Direction
Audience Creation
Branding
Budgeting
Client Relations
Color Theory
Creative Writing
File Organization
HTML/CSS
IT Support
Illustration
Image Optimization
Job Estimation
Package Design
Photography
Pre-Press Checks
Presentations
Project Management
Proofreading
Publication Design
Quality Control
Storyboarding
Talent Acquisition
Time Management
Typography
UI/UX -
Digital Marketing and Social Media Platforms
Autopilot (Ortto)
Chat GPT
Content Studio
Facebook
Google Ad Words
Google Analytics
Google Lighthouse
Hootsuite
Instagram
iStock
LinkedIn
Mailchimp
Mavenlink
Restream
SEM Rush
Salesforce
Shopify
Snapchat
Sprout Social
Squarespace
Threads
TikTok
Twitter
Umbraco
Vendasta
WooCommerce
WordPress
YouTube
Everything is designed.
Few things are designed well.
Craft a distinct presence that captivates and engages. Let’s collaborate to create a design embodying your brand and attracting the right customers.